#OwnYourData

 
 

The problem.

Today, individuals' data is collected and stored by centralized systems without consent and the option to “opt-out” is only available after the fact. This has led to increased regulation, hacker incentives, and lost trust with consumers. Meanwhile, advertisers and researchers have proven access to accurate consumer data increases return on ad spend, leading to increased demand.

The solution.

The facilitation of audience data aggregation, organization, and accessibility is owned by a handful of centralized organizations that provide little transparency to end consumers and advertisers. This black box approach has lead to massive silos of data that must be fixed at all sides of the marketplace: Data-Owners, Data-Exchanges, and Data-Users.

The DAX token (ERC20 compatible) will be the unit of exchange that enables control and rewards for Data-Owners while providing decentralized storage of data through advancements in blockchain technology.

Join the whitelist for early access to beta test our mobile and web portals for Data-Owners.

Our advantage.

The market for a decentralized personal data exchange will be won with scale and trust. Our foundational data-exchange partnership with AddShoppers gives us a head start.

Foundational Network Scale

  • 100,000,000+ monthly unique consumers
  • 5,000+ domains live on our technology
  • 3,000+ API requests per second average

Trust + Experience

  • 6+ years of activating customer data
  • Proven B2C marketplace builders
  • TRUSTe certified Privacy practices
  • PCI DSS Compliant
 
 

How the data marketplace will function

exchange4.png

Data-Owners

Individuals need transparency into their customer record in a simple-to-use interface that’s mobile-first and browser accessible.  You, as an end consumer know if you’re in-market for a car, house, shoes, etc.  Why should companies have to guess what you’re interested in when you can just tell them?  With DAX, Data-Owners will receive a fair share of the monetary benefit when a Data-User purchases access to their customer record.

Data-Users

The users of audience network data will include a broad range of enterprises, non-profits, and research companies that get direct value from more accurate data, better targeting, and additional network insights between audience cohorts.

 
 

Our team

Co-Founders

chadbw.jpg

Chad Ledford

Co-Founder

jonbw.jpg

Jon West

Co-Founder

Team

  Kevin Bosak   Senior Full Stack Engineer

Kevin Bosak

Senior Full Stack Engineer

  Will Jones   Senior Full Stack Engineer

Will Jones

Senior Full Stack Engineer

  Jason Ehmke   Senior Full Stack Engineer

Jason Ehmke

Senior Full Stack Engineer

  Mario Catalano   Senior Full Stack Engineer

Mario Catalano

Senior Full Stack Engineer

  David Shackelford   Senior UX + Frontend Developer

David Shackelford

Senior UX + Frontend Developer

  Tomasz Olszewski   Senior System Operations

Tomasz Olszewski

Senior System Operations

  Alex Nevado    Junior Frontend Developer

Alex Nevado

Junior Frontend Developer

  Peter Messmer   Data Strategist

Peter Messmer

Data Strategist

  Dana Toro   VP of Finance

Dana Toro

VP of Finance

  Albert Chou   VP of Sales

Albert Chou

VP of Sales

 
 

Advisors

  Erik Matlick    Founded several leading B2B data exchanges -- Bombora, Madison Logic

Erik Matlick

Founded several leading B2B data exchanges -- Bombora, Madison Logic

  Geoff Judge    Built and sold 24/7 Real Media to WPP.

Geoff Judge

Built and sold 24/7 Real Media to WPP.

  Peter Shanley   Former CFO of Razorfish and SapientNitro

Peter Shanley

Former CFO of Razorfish and SapientNitro

 
 
 

Ready to own your data?